Internet Marketing & Search Engine Optimization (SEO)
Your customers and prospective customers will be able to find you. The intent of internet marketing and SEO is to get more prospective customers to your website.
At it's essence it involves three things:
- determining what your prospective customers are looking for
- mentioning these things on your website appropriately
- doing the other things search engines care about (links, HTML structure, site maps, etc)
search phrase research
What are your prospective customers looking for? We use a variety of online tools to determine what is being searched for and how often, in order to prioritize the work we do for you and provide you with the highest return on your investment.
seo copy-editing
Once we've determined what terminology your prospective customers are looking for we incorporate it into your website as appropriate. Sometimes this is as simple as replacing one phrase with another. We also ensure that the HTML code of your site best supports this work.
seo copywriting
Once we've been working with you on search engine optimization for a while we may determine that it is necessary to write new content for the website in order to further improve your search engine rankings. If necessary we can write this copy for you.
link building
Search engines will look at the relative popularity of your site as one factor in determining how well to rank you. The more websites that are linking to your website the better. Some websites require reciprocal linking, meaning you must link back to their website if you would like them to link to you. We work with you to determine how you want to handle exchanging links, and can provide guidance on managing this process or we can handle it for you.
directory submissions
Directory submissions are really a sub-set of link building where your website is submitted to a variety of general and niche directories in order to increase the number of links to your site.
design by metrics & closing the loop
As more people are coming to your site we measure the impact on your business and recommend further improvements to your website that can maximize the value of your visitors. We monitor your rankings and your web stats and make recommendations based on the patterns we see. This may be as simple as highlighting the actions visitors can take on your site by making buttons larger or changing the position of sign up forms or it may be more complicated like adding the ability to purchase directly from a specific page.